Profile #1 - Justin Hunter founder of Daily Fruit

By
Paul Smith

Justin Hunter is the founder of Daily Fruit. Founded in 2010 they have been delivering fresh fruit to offices to help keep employees healthy. They supply over 500 corporate clients delivering more than 150 000 pieces of fruit a week. They are an industry leader in providing fresh produce to the South African workplace employing over 50 people. Below are a list of the most valuable quotes and advice from our discussion. 

On early-stage sales

1. “When I say hit the road, we walked the streets of Joburg selling our products out the back of our cars, walking into offices, knocking, knocking on doors and literally phoning thousands of people a week.”


On growth 

2. “You had it build up as much capital as you could to put back into the business, to grow the business. So there were times that you had to slow down on sales because we couldn’t service them in terms of vehicles and staff.” 

3. “So we just slowly saved. The age-old thing of the built to last takes time. Easy come. Easy go.”

4. “Just the same philosophy of one foot in front of another. You crawl before you walk. There’s no need to sprint. This is a long-term game. 

5. [We are looking at] “Bolt-on acquisitions…”


On fundraising 

6. “We had this idea that we would take our time to do it properly. We wouldn’t go in for finance. We wouldn’t take on investors.” 

7. “There is no need to go out there and get a million rand worth of funding… when you can do it over time.” 


On landing enterprise clients 

8. “We had some mates who worked in this big corporate and a lot of them said, jeepers, this idea is great. I'll get you the business…”

9. “We picked up the phone, spoke, spoke to the guys at the reception, identified who the person was to get hold of, phoned him just pitched our idea. Just hardcore cold call sales and that's it.” 

10. “I think once you get an initial foot in the door and you use that…  it's quite easy to leverage off that. And so we got corporates were, one little team in a building and delivered and as ordered. And it's cost us money to deliver the smallest amount of products to that team. But we've seen the bigger picture there with the guys at the team see it being delivered to a particular team and want to for their own team setting. It grows within their culture.” 


On mentors 

 11. “You need a bit of the push in the right direction or someone to bounce ideas off.” 


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